Everything You Need to Know About Video Marketing
Guest blog Video marketing has been on the rise since its beginnings in 2016. According to HubSpot, more than 50% of customers prefer video content to other forms of content. Do you want to [...]
Guest blog Video marketing has been on the rise since its beginnings in 2016. According to HubSpot, more than 50% of customers prefer video content to other forms of content. Do you want to [...]
The concept of the target audience primarily brings to mind child friendly video games. The parent sifts through a sea of inappropriate entertainment to find that one game that ticks all [...]
As the digital nomad lifestyle gains popularity, fewer and fewer people choose to work in brick and mortar offices. While sitting on the couch tapping away with a mop of unwashed hair and a [...]
Living in Israel means encountering religion every day. This might include people whispering from a book on the bus, oblivious to the hazardous driving methods and unnecessary honking. [...]
Today’s workforce is seeing unprecedented levels of turnover. While Generation X valued company loyalty, millennials typically stay at their jobs for an average of 2 years. This [...]
The online world is awash in content. The sheer volume of online content presents a pitfall for content marketers: There is so much out there that messages can drown in the wave, and no one [...]
In our sound-bite world, buzzwords frequently dominate professional landscapes. In fact, the concept of ‘buzz’ was itself once a buzzword. Today, we talk about end users, target audiences, and [...]
Let’s take a few minutes to talk about writing and blogging. Blogging has been with us for a generation now, and it’s safe to say that it’s matured and come into its own as a format, a writing [...]
Why plan? Isn’t spontaneity the spice of life? Isn’t it more fun to get up and do something and see where it takes you, instead of planning every little detail? Yes and no. It is great fun to [...]
If you’re here, you’re into content. And online, your content strategy – your persona-on-the-web – is most likely going to include a blog. Now, that’s not just because a blog has become part of [...]
Content marketing is built on writing, and when you go online, writing is built on SEO. At BlueJay, we’ve distilled the plethora of SEO advice out there into a few simple points that inform the [...]
In today’s day and age if you don’t have a digital marketing presence, do you even exist? It’s an effective method for marketing, but beyond that it’s quick and easy, right? Wrong. Even though [...]
The How-to Guide for Creating a LinkedIn Ad Campaign Now we have the background, and a better idea of why LinkedIn is an essential component of your online advertising strategy, let’s take a [...]
Understanding LinkedIn and Leveraging it for Success So you want to place an ad on LinkedIn. That’s a good choice, and it can be the right choice for your business, but do you really know what [...]
Creating Your Ad Campaign In Part 1, we introduced the features of Instagram advertising. In Part 2, we started walking through the basic steps to setting up an Instagram ad campaign, through [...]
Creating Your Ad Campaign In our last installment, we discussed the basics of an Instagram ad campaign, especially what makes them special – the options for photo or video ads, and the carousel [...]
Part 1 We all know Instagram, the photo and video upload app that has kept noses to the screen since 2010, but what may be less obvious is that Instagram is powerful tool for advertising on [...]
This blog post is part 2 in our two-part series on the Facebook advertising landscape (click here to read part 1 before you continue). One of the most confusing aspects of Facebook ads is [...]
This blog post will be the first in a 2-part series about the best practices in Facebook Ads. These tips aim to help you to navigate the sometimes complicated Facebook advertising landscape and [...]
A value proposition is how a business intends on delivering and creating value for their customers. The value proposition must be a concise statement that explains how your product/service solves [...]
On May 7th-9th, Tel Aviv University held its 5th annual TAU Innovation Conference, assembling 7,000 of the world’s top technology leaders, venture capitalists, and entrepreneurs. This three-day [...]