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  The concept of the target audience primarily brings to mind child friendly video games. The parent sifts through a sea of inappropriate entertainment to find that one game that ticks all [...]

As the digital nomad lifestyle gains popularity, fewer and fewer people choose to work in brick and mortar offices.  While sitting on the couch tapping away with a mop of unwashed hair and a [...]

  Living in Israel means encountering religion every day. This might include people whispering from a book on the bus, oblivious to the hazardous driving methods and unnecessary honking. [...]

  Today’s workforce is seeing unprecedented levels of turnover. While Generation X valued company loyalty, millennials typically stay at their jobs for an average of 2 years. This [...]

This blog post is part 2 in our two-part series on the Facebook advertising landscape (click here to read part 1 before you continue). One of the most confusing aspects of Facebook ads is [...]

This blog post will be the first in a 2-part series about the best practices in Facebook Ads. These tips aim to help you to navigate the sometimes complicated Facebook advertising landscape and [...]

A value proposition is how a business intends on delivering and creating value for their customers. The value proposition must be a concise statement that explains how your product/service solves [...]