Social Media and Advertising

The How-to Guide for Creating a LinkedIn Ad Campaign Now we have the background, and a better idea of why LinkedIn is an essential component of your online advertising strategy, let’s take a [...]

Understanding LinkedIn and Leveraging it for Success So you want to place an ad on LinkedIn. That’s a good choice, and it can be the right choice for your business, but do you really know what [...]

Creating Your Ad Campaign In Part 1, we introduced the features of Instagram advertising. In Part 2, we started walking through the basic steps to setting up an Instagram ad campaign, through [...]

Creating Your Ad Campaign In our last installment, we discussed the basics of an Instagram ad campaign, especially what makes them special – the options for photo or video ads, and the carousel [...]

Part 1 We all know Instagram, the photo and video upload app that has kept noses to the screen since 2010, but what may be less obvious is that Instagram is powerful tool for advertising on [...]