“Go confidently in the direction
of your dreams.”

Henry David Thoreau

About Us

BlueJay Marketing Boutique works with early stage startups and international education programs.

The BlueJay Difference

  • We combine the best writing with solid business acumen
  • We focus on providing a unique personalized approach
  • We have helped a wide range of clients achieve their goals

For Startups

Do you want to grow your startup? Do you want to create the best marketing strategy and materials to attract both investors and clients? BlueJay works to crystallize the value proposition of early stage startups through a range of marketing materials including one pagers, investor materials, digital campaigns and more.

Our clients include diverse startups from the worlds of ecommerce, skincare, augmented reality, digital communications and more. We believe that every startup is unique, and our personalised approach and initial consultation ensures we build the right package for your startup.

For Education

Want to grow your program? Looking for market research to better understand your target audience? BlueJay can help you design and implement the correct marketing tools and strategy to grow your program. BlueJay has experience working with a wide range of international education programs.

Our Clients

  • I had the pleasure of working with Jude for several years. She shows incredible attention to detail and dedicates herself fully to all tasks she takes on. I would highly recommend her and look forward to working with her again in the future.

    Michal KabatznikMarketing and Global Partnerships Manager, TOM Global
  • Fast, high quality and professional. I highly recommend Jude Jacob Kayton.

    Naava FuehrerEducational Manager, Jerusalem Ministry of Education
  • Over the last few months I was lucky enough to work with Jude a number of times, and she really helped me. The whole process was done with a great attitude and lots of patience. I look forward to working with her again.

    Zohar MandelThe Reut Institute
  • I had the pleasure of working with Jude for several months. She is highly competent and intelligent, and can perform any task from A to Z. She ensured that our communications materials were more accessible and professional. I highly recommend Jude!

    Sharon GuzmanDirector of Marketing Strategy, Sirin
  • It was an absolute pleasure working with Jude over the past couple of months. She is extremely organized and professional. I was very impressed. Jude is also very receptive to feedback and a strong communicator. She was quick to respond to my emails/updates and always very thorough.

    Hannah LevensonCommunity Manager, Appsee
  • Working with Jude was a pleasure through and through. She was timely, reliable, flexible, personable, and creative. As a brand-new social venture, she played an essential role in assisting us as we worked to hone our organizational voice and messaging. Jude played an essential role in helping us to obtain some of our first-round funding - thank you!

    Jonah FisherFLO


One Pagers

Getting a one pager right is both difficult and essential. BlueJay can help you crystallize your value proposition succinctly.

Investor Materials

The right materials are key to landing your next investment. BlueJay can provide a comprehensive suite of materials.

Web Content

Your website is the face of your brand, make sure it shines!


Blogs are one of the most effective marketing tools out there. Choose BlueJay for top quality content.

Social Media Management

Social media is a great business tool when fully leveraged. BlueJay can improve your social media and customer engagement.

Digital Campaigns

Together we can choose the right channels to build your customer base and grow your business.


If you know what you want to say, but don’t know how to say it English, BlueJay can help translate your materials.

And Much More!

Much much more!


  • Jude Jacob Kayton
    Jude Jacob KaytonFounder & Director

    Jude is the Founder and Director of BlueJay Marketing Boutique. She has extensive marketing experience in the business and non-profit sectors. Prior to founding BlueJay, Jude was a Marketing Associate at Sirin Mobile Technologies and the Director of Fundraising and External Relations at the Reut Institute, responsible for overseeing all marketing and fundraising efforts at Reut.

    For the past two years Jude has been a mentor and consultant of the GBS Strategic Consulting Program at the Coller School of Management. Through this program she has gained consulting experience in diverse fields, ranging from medical devices to IoT solutions and video content.

    Jude provides pro-bono marketing for a number of NGOs and occasionally lectures on science fiction. She has a BA in English Literature from King’s College, Cambridge and an MBA from the Sofaer International Program at Tel Aviv University.

  • Elke Moshel
    Elke MoshelMarketing Associate

    Elke Moshel has her undergraduate in fashion, an MBA certificate and her masters in advertising from Royal Melbourne Institute of Technology.

    Elke founded a fashion social enterprise startup in her second year of university. Elke’s commitment to various initiatives have seen her responsible for marketing, advertising and branding. Elke strongly believes in social change, social justice and innovation.

    Elke envisions a world of social responsibility, sustainability and sense of global community.

    Get in touch

    We want to hear from you! Get in touch and find out more about how BlueJay can help you succeed.

    Mail. jude@bluejay-marketing.com

    Contact Us